What’s Wrong With WW Kurbo’s Approach to Childhood Obesity?

Weight Watchers, who are now rebranded as WW, Wellness that Works have launched a new app under this new branding for children as young as eight… as Young. As. Eight. It’s marketed as a potential solution to the childhood obesity crisis in America. However, a lot, and by a lot I mean, basically everyone who is an eating disorder advocate has lashed out online about the Kurbo App.

America is not the only country where childhood obesity and associated lifestyle diseases are high on the public health agenda. In the UK we have a Childhood Obesity Plan which has been associated with sugar reduction campaigns. With childhood obesity so highly on the public health agenda in the UK and USA. In the last decade, obesity amongst infant school aged children has dropped, whereas for year six children, obesity has risen. There is also a very strong correlation with social deprivation and obesity, which seems like it should be the other way around, that having more would mean you eat more. It isn’t, and so beyond calorie counting, we have to take into account social status and level of deprivation. Childhood obesity is a social class disparity – which will not be addressed solely by calorie counting on apps.

Source: https://digital.nhs.uk/

I would be curious to see if there is a similar chart to represent diagnosed eating disorder prevalence across social deprivation status’. Does it really mean that children are healthier just because they are not obese? Are there more underweight children in either end of the spectrum? Are there more mental health problems and what kind? Are there accessible facilities for exercising in the community? Where I live in SOuth London you pay £5 to access the tennis courts. This seems perfectly reasonable to those who an afford it, but what about all the children living in poverty in the area? Whereas in Surrey where social deprivation is not so much of an issue, the tennis courts in the park are free to use for everyone. As you can see, the picture is not so straight forward as calories alone.

Children being incredibly overweight, to such an extent that their quality of health and life are negatively impacted is a problem. I will not sit here and pretend that it is normal or healthy for a child to be unable to play and run around with their friends. It is not normal or healthy for a child to be limited by their body, or to be in pain when they try to play catch with their mates, and it’s not fair either. By over feeding our children, we are neglecting their holistic needs, and depriving them of a lot of what childhood has to offer for the ease of not managing their diet appropriately. Now I’m no sugar police, have some cake, have an ice lolly, heck, eat ice cream in the rain if you want to – a little bit of sugar here and there, and a child’s natural propensity to be drawn towards super sugary sweet foods is not the issue. It is the abundance in which these foods become a dietary staple, and in depriving children of attention and freedom to be kids in the streets safely (looking at you gang culture!!), we limit their potential coping mechanisms and potential social development. It is much more complex than diet alone. It is much more complex than calories in and calories out – although this is a suitably reductionist prophecy to sell to the general public because in being so reductionist it is also very easy to explain and sell.

As adults we have no right to deny children of the childhood freedoms of running around with their mates playing catch and relevance 40-40 in for days on end. As adults we have no right to either to instill pathological dieting practices into the young and impressionable under the guise of “this is for our health”. It’s not. Let’s not pretend for one moment that WW Kurbo app is for one minute about healthy relationships with food. In the same breath, we need to stop reducing the idea of health down to a BMI chart number, which is incredibly outdated now. Placing utmost importance on the weight of a child will mean that in a child’s mind, the idea of health can be measured easily and singularly in one arbitrary measure, the number on the scales. A very accessible number with which an obsession can easily be built. A very unreliable number with which our sole judgement of health should not be placed upon. What about getting their blood pressure down, and their glucose sensitivity up? What about a way to do this that doesn’t mean scanning every food and counting calories because equating losing weight with success very quickly equates not losing weight with failure. Why would we put such a bullshit task that’s easy to fail at the definition of daily failure for young children.

A child does not need to count calories to be healthy. Kurbo is a reductionist approach to nutrition that undermines the complexity and importance of a varied diet to support the very varied systems inside our bodies upon which our lives rely. Weight is not everything, if it is to be very much at all. A quick anecdote from a children’s weight management programme I worked with: His mum was using it as child care during the easter break and he qualified via BMI. He had an overweight BMI. He played sports, enjoyed sports and was a picture of health for a young boy with a tall athletic build. He was fast and very competent beyond his years in sports, and our nutritionist was quite stunned that he met the admission criteria for the programme. The admission was based solely on BMI and waist measurement. His waist measurement was not “concerning”, just his weight according to our guidelines. Neither his weight nor waist circumference were “concerning” in the slightest. Two words: MUSCLE. MASS. He shouldn’t have been on this particular programme and learning to eat less food, although I can entirely understand why his mum took the opportunity for free childcare during the Easter break.

The solution is not simple or straight forward. An app in principle is perhaps not the worst idea for a health tool, but basing results and goals on weight numbers is plain lazy. Reducing health to calories in vs calories out though, and encouraging children to count calories is dumb at best, and downright fucking dangerous at worst.

 

Beat: The UK’s Charity Antidote to Wellness Wankery and Eating Disorders

If you are worried about your relationship with food, who do you turn to? Your mates? Your GP? Or maybe you might turn to many of the numerous blogs, instagram pages and podcasts out there #wellness? Turning to influencers to make sense, I mean afterall, they’re flawless skin, pert tits, perky bum and six pack is the picture of health, right? Surely they must know what they’re talking about when it comes to wellness, diet, and exercise, or maybe not; influencers and #wellness are in a very committed marriage with diet culture. They’re like the grandparents who have been married  since forever #adorbs. This marriage though is #toxic needs to get a divorce, but there doesn’t seem to be one on the horizon *sad face*. Wellness industries and diet culture are like salt and pepper to your scrambled eggs, left and right to your Sat Nav and milk and sugar to your coffee.

A recent study by Christina Sabbagh looked into the validity, accuracy and evidenced based quality of weight management and nutrition of nine influencers, defined as having in excess of 80,000 followers on at least one social media platform. By assessing each blog against twelve criteria, including evidence based information, the use of reliable sources, and clearly stating the difference between opinion and fact, only one passed each criteria – and they are a UK registered nutritionist who is degree qualified. Nine is a small smaple size, but the strength of the results cannot be ignored: there seems to be a clear trend. Especially with many of the influencers having had no accredited training or education in the advice they are pushing on their sites. [More info here]

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A lot of influencers post before and after wellness photos. Before they were skinny and weak and barely eating coupled with pubishing exercise regimes that proved detrimental to their health. So are the influencers really as #healthy, #wellness, #blessed as they seem? Maybe, but most likely not. Are they really the place to turn to if you have concerns about your own relationship with food? Perhaps you’ve been bingeing in the evening, or skipping breakfast to shed some pounds and the result is that now you are in a somehwat chaotic place with your relationship with food. I don’t have the answers and I’m not going to pretend I do, else I would be falling into the wellness wanker world, no, I’m going to tell you about Beat – a wonderful UK based charity that I have been volunteering for.

Beat is the UK’s leading eating disorder charity. They provide information and services for people experiencing eating disorders, or who may be concerned about their relationship with food – I’m looking at you, the chaotic eaters who feel lost and overwhelmed with food, the fearful who are scared and anxious about eating, and the compulsive overeater who sweats hours in spin class just to try and burn it off. Beat have a lot of helpful information on their website, which can be found here.

What do Beat offer?

  • A phone line that you can call for advice
  • Information
  • Online 1-to-1 chats with a trained advisor (that’s me), like MSN messenger
  • Online group peer support sessions – also facilitated and moderated by trained advisors (Hi again, also me)
  • An email service that people use for seeking help and advice for themselves, loved ones and/or in general. (Me again)(This list is starting to look like it’s all about me, ha!)
  • A service finder application that you can use to find other eating disorder support services in your area using your post code.

So why did I choose to volunteer with Beat? Beat was the first website I was signposted to when I first opened up about my struggles with eating to a teacher way back in 2006. At the time was called EDAUK (Eatign Disorders Association UK): yup, it was that long ago and it was pretty basic. The most useful websites were all American (they get the best of everythign I swear). At the time I was obsessively surfing online between information sites, and other sites where people with eating disorders congregated online at the time (more on that another time). With the majority of sites being USA specific and although they had a lot of information that was useful about eating disorders in general, the support at the time was quite basic and non-interactive.

Sometimes I imagine how useful it would have been to have these online services when I was struggling back then, and as I became increasibly isolated by my bulimia, if I had had somewhere to chat in a safe space about what I was experiencing. Pro-ana sites mainly gave me a space to feel less alone – it would have been nice to have a healthy version as an alternative option; eating disorders are incredibly isolating experiences, particulalry when you have bulimia because a) it takes up a lot of time and b) there is a lot of shame around it when compared to the glorification of anorexia. It is that bit more shameful, that bit infinitely more disgusting and that bit more time consuming, mentally and physically.

So if you’re struggling with any eating difficulties, whether you have an eating disorder diagnosis or not, get in touch with Beat. They offer a good variety of services, and they are all confidential. Finally, if you think you might like to also become a Digital Volunteer, more information can be found here.

Why Loving Your Reflection is Just Another Unrealistic Expectation

At face value the body positivity movement may seem like the perfect antidote to unrealistic body goals, the continuous merry-go-round of dieting and the perpetuation of thin ideals from the fashion, media, fitness, retail, and industry that uses models and their bodies to promote products and ideologies. The incessant nature is that although these images, which are often digitally manipualted, don’t cause eating disorders or disordered eating, they can instill unrealistic ideals upon which to focus on, whether you are male, female, trans, and not even preidpsosed to eating disordered behaviours. The vast majority of us don’t fit the eating disorder category, and I would argue that a lot of dieting practices that are normalised in magazines and on wellness websites are dancing on the very thin line between normal dieting behaviours and disordered eating behaviours.

Body positivity on social media has come in all shapes and sizes. Some people promote the message by getting into their underwear and shaking their bellies in front of the camera, all in a bid to help you feel better about your own belly. Some people spread the message by telling you that you are fabulous and perfect just the way you are. There’s a lot of work going into challenging societally ingrained fat phobia, which is great, however sometimes I can’t help but think that the message gets a little lost and mixed up at times.

There is a common misunderstanding that if you have ever had any body hang ups, which is going to be pretty much all of us, that learning to love yourself and your body is the perfect antidote. A key tool used in hating our bodies, our reflections, is a major focus in learning to love our bodies – or so you could be forgiven for thinking. What if you have spent years and years of your life thinking of yourself as actually abhorrent? What if you have hated yourself to the point where you have hurt yourself in some way to try and fix “it”, whatever “it” might be? This could be in the shape of a number of different ways: binge eating, purging, exercising as a form of punishment, skipping meals, fasting behaviours, self harm. This is by no means an exhaustive list.

The pressure to love your body is a tall order for anyone who has struggled with their body image. How about we turned learning to love yourself on its head? What if learning to love ourselves happened by not focusing on turning the tyranny of your relationship with your own reflection 180 degrees on its heel is not the best focus. Another idea that offers an antidote to body bashing it a hashtag circulating the realms of social media: #BodyNeutrality. Body neutrality removes the pressure of having to love your body to have achieved success in not hating yourself. It means instead that accepting your body and being relatively neutral about your body image instead of trying to love what you previously thought to be unlovable. It is less extreme, less demanding and in being as such, more realistic. The pressure to always be happy and smiley about yourself is removed, but so is the need to berate yourself unfairly. The pretence of loving your belly has been removed, so if you are having an off day you need not feel like a failure for wishing your belly would just shrink. Instead body neutrality means accepting the thought, and not letting yourself be mad enough to diet over it. It offers us a middle path in a world of extremes. I think this is in fact much more empowering and I’ll tell you why.

Illustration by TheNourishmentNinja

Body neutrality means not hating your body or parts of it. It means that off days when you do momentarily hate your self are ok, and instead of havign to U-turn that entirely, into loving yourself, you can instead be neutral. You don’t love your body, but you don’t hate it either. It is very much the mundane and very boring mid-ground of body image, that is in fact potentially much more empowering. You are no longer focusing on your reflaction, or how well you take a photograph from this angle vs that angle. In fact, the mirror plays such a minor role in your day to day value of yourself that you have so much more free headspace for embracing life beyond your body, your image and your looks. Think about it. If you are no longer so hooked up on trying to turn your reflected self hate into self love, the absolute antithesis to what you know, you instead have loads of energy to instead focus on life beyond the skin you’re in, you can hit a middle ground which is in fact much more conducive to living your life away from your looks, and with all of this free energy and head space think of all the burgeoning possibilities that await you: climbing a mountain, planning trips away in nature, learning s new skill or a language, swimming in some wild waters, and baking some beautiful cakes from your grandmother’s recipe and eating them!

Go and laugh until your belly hurts, then roll on the floor clutching your middle and laugh some more. Go and challenge yourself in a way that exercises your mind and character and therefore giving you some brilliant stories to tell for years to come. Laugh at yourself when you fall over, pull a goofy face and let people learn to love you for who you are: your quirks, your mannerisms, your little weirdo ways because really, focusing on our reflections remains a narrow view of the world, of our lives and of our worth, whether we are singing our praises or chastising our very existence.

Be brave. Cover your mirror up and see how you feel only using your reflection to check you’ve not got toothpaste all over your face before leaving the house. Be brave. The greatest empowerment is to free yourself from the suffoctaing restrictions of being hyper-concerned about things you cannot and can change, but maybe your efforts are best placed elsewhere. Of course take pride in your appearance if it makes you happy to wear some make up – but don’t let it define you or how you see yourself. Our bodies are merely a vehicle through which we live, and it is the most dull thing about us as people, and eventually, if you have the privilige of reaching old age, looks fade and bodies change – would you rather be the one who was a stunner when they were younger with nothing more to offer? Or the one with banging stories of adventures, mishaps and hilarity calamity renditions of a life lived beyond the mirror, a life lived not enslaved to learning to love a reflection.

 

Orthorexia is the New Anorexia, and It’s Not Cool

Social Media is bursting with #BodyPositivity #LoveYourself and #ICanSoYouCan to messages seemingly aimed at the average health conscious woman. At face value it seems like a pretty brilliant and groundbreaking trend that’s taking over. People are going to fitness events more, we are health conscious now thanks to a decade of public health campaigning.

Dig a little deeper and there’s another layer to this trend. People who have recovered from eating disorders posting transformation pictures from then and now. They’ve usually managed a level of good weight restoration – which is great. They often claim psychological healing from the eating disorder too, and who wouldn’t believe that when someone has restored and maintained their weight? That is what eating disorders are all about right? Weight. No, nope, nada, that statement couldn’t be any more wrong. Eating disorders are a psychological illness and mending the mind takes much longer than weight restoration.

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Especially when those same people are posting comparison shop of body shape and muscle with their weight displayed in numbers on each picture to prove that you can be smaller and leaner at a higher gravitational mass. The point seems to prove that weight loss doesn’t always count for stronger and weight gain can mean a leaner body. I don’t know when it was discovered hat muscle is more mass dense than fat. I think it was a long time ago. The proportionate representation of a Kg of each next to each other send this message home enough. I don’t know about you but I don’t need six packs and weight numbers emblazoned across two pictures to show me as well.

Back to the #BoPo trend, why am I sceptical of the complete recovery claims and love yourself campaigns by some influencers? Because the same woman pushing these messages of self-love seems to have migrated from one way of obsession over her body and food to another. I know, it sounds hypocritical considering my ED past and that I’m now studying nutrition, but hear me out on this.

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I’ll be frank, seeing your perfectly lean body, with no cellulite or wobble with a six-pack and long blonde hair (Why are so many successful influencers white and blonde?) does not encourage me to feel all #bopo about myself. The lack of diversity amongst the influencers is a whole other matter but in this instance I think what has really occurred is a shift from one beauty ideal to another in the last decade. This woman has successfully transitioned with the trends, from skeletal to sculpted. I further this stance by pointing out the body positive and self love messages still all revolve around “I love what I see in the mirror” or how they look clothed, barely clothed and basically it all revolves around reflections. Self love isn’t found in your reflection, it is deeper than that. Imagine a couple who are shit hot, heck, I hear this is what Love Island is about – what happens when they irritate each other or age, or sag – will they still be in love if it’s all based on a skin deep love? Anyone will tell you these kinds of relationships are shallow and won’t last at the very least.

Going back to the body trends. In the 90s we had heroin chic, then that was deemed too dark so we transitioned to 2006 with Nicole Richie, Paris Hilton, Lindsay Lohan, Mary-Kate Olsen who could be summed up at the time as bones, bones and more bones. They were idolised as the beauty ideal, put on a perfection pedestal that translated to being as skeletal as possible without being sectioned or dying because then you kind of lose by default. Thinspo became a thing, and sometimes the ones who did die from their eating disorder were further idolised by many as being the ultimate goal. These people were as unwell as it sounds. Many were genuinely unwell, how do I know? I was one of them. However, the mass media (this is pre-social media boom) perpetuated these images, this ideal and humiliated any celebrities who had cellulite by blowing the picture up in their magazines and encircling said fault with a fat red circle.

We’ve moved on from that. Its been 10 years after all. However, the retaliative movement was health and fitness: strong is the new skinny, suns out guns out and all that jazz. It’s not all bad, but there is a dark under layer of migration of pathology with food, body image and exercise emerging in the surfaces of popular media, magazines (ahem, Women’s Health) and social media platforms (Oh Hai Insta!). During the process super foods became a thing thanks to clever marketing and buzz words. Paleo, veganism and the ultimate heathen of ‘healthy living’ that we all utter under our breath as if he who should not be named, clean eating. We bought it. We buy it every time and in a capitalist society why are some people pushing these ideas? Obviously, there is dollar in health. There always has been and always will be. Each trend earns some people big bucks.

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Most of them have a singular continuous trend threading throughout them since the thinspo days of 2006: restriction. Each fad is a new way to restrict the diet, introduce vast numbers of rules around eating and achieve beauty ideals. Except in 2006 we knew being so thin meant an anorexia/eating disorder epidemic, not the trends and trend setters are more sinister; they’re disguising their restrictive eating and compulsive relationships with exercise and their reflection as health. We’re buying into it, they’re getting paid for it. the difference since 2006 here is that making money from social media didn’t really exist then. If it did I think a lot of people would have made a living from being anorexic and online; just like hoards of people are now for being orthorexic or an over-exerciser. We are paying them for their compulsions, and they are lying to us and more importantly, themselves. Evidently, I have a massive problem with this.

To all the body positivity social media gurus with six packs, steel thighs and a built derrieré from going to the gym more times than I blink in a week, I’m calling you out and I’m hoping that more people see through the rose-tinted veil of beauty you show to us. Orthorexia is the new anorexia, and it’s not cool.

Brighton Marathon: The Unlikely Road To The Satisfaction of Socks & Sandals

Marathon running is more of an exercise for the mind than the body. Making your body run 26.2 miles in one go without stopping is tiring work, don’t get me wrong. The real task though is how much can you endure on the day? How much can you dig deep and keep going when the sweeper bus stops to ask if you want to climb aboard the not-so-fun bus. Through the window you can see tired broken people, tears, distant stares and silver blankets prematurely adorned.

You may have seen in the media recently the upset caused by London Marathon for the 7:30 pacer and her fellow backpackers, recruits on the day to finish the route in a requested time frame – and even so, they received hurtful words, and constant goading for 26.2 miles. Like I said, a marathon is a mental game of keeping going enough as it is, so for the people who held their chins up and refused to give in – fucking well done! I was offered aboard the sweeper bus three times, on the last coming dangerously close to caving.

It has now been a while since I ran Brighton, fully recovered and got back into the swing of normality without marathon madness, and had time to reflect on what went better than last year, not so much and lessons learned. I got a 20 minute PB on London last year. Brighton is not an overall PB kind of course; it’s hilly, windy, bleak, lonely, miserable and undulating in the most undulating sense of the word undulating. Did I mention it was uncomfortably undulating? I got a PB for half marathon distance, which now stands at a 2:51:44 according to my Garmin.

When Dad and I crossed the start line we were amongst the final handful at the back of the pack, even further back than Dave the Running Samaritans Phone. The course doubles back on itself a lot, which can be motivating and soul destroying in equal capacities. Some times it gave me the illusion that people were not all that far ahead so keep running and that’ll be you on the other side of the road soon. In the same breath, seeing people running the final kilometres of the race as I was just crossing halfway was a very bitter moment for me.

For the first few miles dad and I took it in turns to over take one another, back and to back and to. I took off. (This sounds much faster than it really was.) We thought we had said our goodbyes for the rest of the course, until I stopped for a toilet break. This is all well and good except there was a few of us, and as I waited my dad caught up to me. At the time this was a relief because his phone had pocket dialled me a number of times. I had phoned him back to no answer and consequentially in true anxiety girl style, I jumped to worrisome conclusions of heart attacks, rolled ankles and muscle cramps. He catches up to me and he’s just fine. His version of events is that I keep calling him. He had no idea he’d been phoning me so all was well. Not far behind my Dad though was the sweeper vehicle.

The sweeper vehicle is not for road sweeping; it is for people sweeping. Slow people sweeping, injured people sweeping, poorly people sweeping, the sweeper bus of broken hopes and dreams chased me from that moment in the race right until the end, threatening to gobble me up in a sorry mess. This shit me up. I won’t lie. So I bloody well got a wiggle and a wriggle on to try and make some ground on the sweeper bus of broken people.

With my London Marathon experience having been such a dreamboat, I do wonder if perhaps Brighton was a bit miserable because I had a normal marathon experience. When you hear about people with Bipolar, a classic “mania story” is of someone running a marathon without training. I am by no means special, others have done it including Jedward (way to put myself down there), and I”m sure many other idiots like myself. I’m not sure everyone who commits to such an act of stupidity however has such an epic day out with it. The power station miles in particular were just horrible.

Each time I was running towards the town centre I realised that the view and sightings of Brighton pier were very much deceiving in how close I really was, or was not to the half way point, and on the way back in from the other side, from the finish line. The second half of the race has since been very much talked about as being a wind tunnel of misery amongst fellow Brighton runners on social media. The power station miles provided very little to look at and very much to overthink about, like the pain emanating from my lower half of my body. It was grey. It was cold. It felt more like the march of the hobbling zombies than a marathon at this point. Eventually, the 23 mile marker came and i could finally, finally say to myself “it’s just a park run to go”. It was around this point when i was kidding myself that I saw my Dad on course for the last time before the end. Up until this point, every time we had seen each other we high fived, did a thumbs up and beamed a smile at one another, evidently pleased with the results of our high hopes and poor training. Not this time; I needed a hug.

Just passed 23 miles I could see the pier in the distance, which signified the finish line on the horizon, much like a mirage in a desert, but it wasn’t sunny or sandy, it was grey and concrete. The joy soon wore off as the sighting became a torturous tantaliser of the end that never seemed to come. I kept going and kept going, catching up to the team pushing a dying man in a wheelchair, and eventually saw a friendly face. Jarnail from Chasing Lights was cheering and despite having not seen him for months I dramatically threw myself at him for a hug, and to snatch a brief moment of less gravity on my feet. He ran the remainder with me until he was ushered off the course. It really helped me to have that someone running with me. No amount of sugar, or electrolytes, or sports drinks could have rivalled the support of finding a friendly face in the crowd who is willing to jog along side you. Then another friendly face shouted me, my friend Maryke then joined us too, and then another, Elle. Then the finish line set up came into view, and I could not have been happier tho see the finish I’d been so patiently awaiting to arrive on the horizon since mile 23.

As soon as I sat down on the other side, having survived my second marathon, I put on my socks and sandals. I felt like a very stiff and rigid champion wearing the footwear of dreams: socks and sandals after a long race are indescribably wonderful. When I saw my Dad coming out of the finishing area we had another longer hug. I think he was a bit broken because we don’t do long hugs very often, but after gruelling distances and challenges when he admits he’d like to cry and doesn’t, we instead have a long hug.

In the end, I feel blessed to have the privilege to run a marathon for the sheer challenge of it. I felt blessed that my friends had come to support me, eat food with me, and that my dad was there too. After all the life difficulties I have had with my dad, I think running sickly distances together has really brought us closer together – and that is as good a reason as any to keep doing them. It was hard, and I probably won’t be doing Brighton again next year but never say never.

The Face of Diet Culture: The 10 Year Challenge

The 10 year challenge shines a light on how much we as individuals have changed but how much has the face of diet culture changed in the last 10 years? In 2009, the same year that I left home to go to fashion school in London, starving yourself skinny was still cool. The severity of health implications related to the thin ideal came to a spearhead in 2006 when fashion model Luisel Ramos collapsed and died whilst participating in a fashion show. She died from heart failure related to malnutrition and ultimately anorexia. 6 months later her sister, Eliana Ramos who was also a model died due to complications related to malnutrition and anorexia nervosa. The same year, Ana Carolina Reston, a Brazilian fashion model also died due to complications from Anorexia Nervosa. The size 0 debate was started and the fashion world came under the spotlight – and this wasn’t a case of any press is good press. Many government and health bodies made the call for a minimum BMI requirement to be implemented for all models participating in fashion week events. In research links were drawn between the portrayal of excessively thin bodies as desirable, and the social pressures this placed on women to conform [2]. Size 0 was sold to us and we bought it with dire consequences: thin was in.

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During my 2 years at fashion school I remember hearing club kids talking about how many drugs they were doing and how long they’d managed to not eat for, with the aid of said drugs. Cheekbones and collar bones were in, even if that meant looking gaunt.With the rise of mephedrone at the time whilst it was legal, this wasn’t a difficult feat to be achieved. There were numerous times people weren’t in the studio from dealing with the aftermath of having taken mephedrone (Meow meow/Mcat) [3]. In fact, gaunt was good and not eating was cool. Some tutors would joke about how the cheesy carb fest the canteen was bad for your waistline. Thin was in at whatever cost, health was out.

Needless to say, in this environment I relapsed into my eating disorder and I relapsed hard. At my lowest weight, whilst I was an outpatient at an Eating Disorder Service I received the most praise for my appearance I have ever received to date: “you’re so beautiful”, “how do you do it?”, and on Facebook photos, “OMG gorgeous

This trend is evident beyond the realms of my fashion school anecdotes and misadventures with anorexia; a lot of people are reminiscing about similar changes in their 10 year challenge posts. It turns out that a lot of people in 2009 were skinny and in retrospect, feeling weak, unhappy and generally like a bag of shit. That’s how forcing your body to weigh much less than it is wants to be feels, like an absolute huge bag of shit. Fatphobia was high, and even healthy weight individuals were deemed as “curvy” or “plus size” – I mean honestly, just fuck right off.

These social pressures and appraisal did nothing to help me towards recovery and subsequently a few years later I left the fashion world pretty much over night. Size 0 sucked and the fashion world soon realised how much it sucked for business due to the public health, government and public backlash to promoting such severe thinness ideals. Surely this was a good thing? We were moving away from aiming for waists comparable to the average 7-year-old.

Heroin chic of the 90s had gone and pro-ana sites, blogs and forums were easily found and plentiful online. Entire communities gathered amongst the anonymity of the online world. Safe havens to encourage the pursuit of thin, and the glorification of such ideals became known as thinspiration, or thinspo for short. Fast forward a decade and strong is the new skinny; thinspo has been replaced with fitspo. Instead of collar bones and rib cages we now idolize sculpted bodies, low body fat percentages and big muscles. On the surface it seems health driven but when you get down to it, maintaining such low body fat percentages and building such quantities of muscle mass is just as difficult an ideal to work towards: it is also big business. It costs to get those muscles, cue the introduction of “clean eating” instead of dieting, phrases like “it’s not a diet, it’s a lifestyle choice” and the rise of the social media influencers. Now people are paying crazy amounts of money to try to achieve a particular aesthetic. When you dig deep, it’s not all that much different, but instead with the introduction of classism – not eating is essentially free whereas superfoods and trendy gym classes are in the KERCHING!  regions, cue M.I.A. “I just want your money” (song title ‘paper planes’).

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The rise of visual social media platforms and smartphones making everyone a photographer, instagram has been a mass playground and propagator for fitspo, clean eating and ultimately a shit ton of social comparisons based on these visuals. Does my smoothie bowl look Michelin start enough? Are my abs clean-cut enough? How about in this pose? Additionally there are apps to add abs and change your photos to be who you want to be – so god knows how much of this stuff we see online isn’t even real, and here’s the catch, we compare ourselves anyway; it’s natural. Of course, we’re always going to come up short in such comparisons. Just as we always came up short to the photoshopped thinness of models in magazines and on billboards.

There have been associations made between exposure and engagement with healthy eating communities on Instagram and orthorexia tendencies [4]. Orthorexia is an obsession with eating clean foods, without impurities. It manifests as an obsessive preoccupation with eating perfectly and results in the cutting out of food groups deemed not pure enough [1]. In the rise of clean eating and the idea of purity invading in on our eating practices it’s a wonder of whether we are eating something because we like it and it tastes nice, or whether it’s trendy, seen as the new cult super food or looks good on Insta? The social pressures amongst these online communities is high, and food shaming is definitely rife like a plague amongst these online circles. Just as with starvation practices, this takes us away from listening to our bodies and their needs because external forces are dictating what, how much and when we eat.

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Although we might not be starving ourselves, models might not be collapsing and dying at fashion shows and smoking cigarettes instead of eating lunch the question lies in really contemplating just how much has really changed? How much of this change is a mask of the same old issues? The same motivations, feeding into the same desires and issues around controlling our bodies, minds and emotions? When we are so focused on our bodies and controlling them down to every minute detail, we do not have the energy to focus on bigger things. Being super lean and strong is not empowering if you’re obsessed with what you can and cannot eat. Fitspo is not empowering if it makes you feel like shit. Being enslaved to your reflection and how you look is not empowering. It might feel as such sometimes but if it’s taking away from your life in any way then it’s time to reconsider how we relate to fitspo and slogans such as “strong is the new skinny”.

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The irony of a lack of focus on holistic health in the health and wellness industries is laughable at best and shameful at worst. Are we really progressing away from hyper-vigilience around what we put in our mouths and the impacts this ha son our body shape in the pursuit of health, or is this a new era of diet, health and wellness fuck uppery? My advice for seeing between the lines? Be critical, be analytic and if an image is prescribing an aesthetic ideal get the fuck outta there quick sharp. Being pained by attaining a certain look is not progress, but instead the falsification of progress. For real change we need to call this shit out and disempower the hold they have over us as individuals, communities, men, women, and especially for our children. We need to learn to know better.


Sources:
[1] Beat (2017) Orthorexia. Available at: https://www.beateatingdisorders.org.uk/types/orthorexia .
[2] Costa-Font, J. & Jofre-Bonet, M. (2011) Anorexia, Body Image and Peer Effects: Evidence from a Sample of European Women. London: London School of Economics and Political Science.
[3] Rebekah Brennan, Marie Claire Van Hout, (2012) “Miaow miaow: a review of the new psychoactive drug mephedrone”, Drugs and Alcohol Today, Vol. 12 Issue: 4, pp.241-253, https://doi.org/10.1108/17459261211286654
[4] Turner, P.G. & Lefevre, C.E. Eat Weight Disord (2017) 22: 277. https://doi.org/10.1007/s40519-017-0364-2

 

How To Get Rich and Thin in 2019

Endings and new beginnings can be emotional times, whether it’s excitement for the future or sadness for the end of a really good chapter. There’s no time of year when we communally experience this sensation as a planet more than the turn of a new year. Cue the dieting, resolution-ing and lists of life vows that make wedding vows look like a pinky promise in the playground.

For as easy as it is to be over ambitious the key to success is to be realistic; instead of loading up the 1st of January like a mountain mule to only be disappointed when the mule collapses from exhaustion, go small, regular and achievable. The very edge of your comfort zone is ideal, not the oceanic depths beyond the void.

For the money minded there’s big business to be done, where capitalising on insecurities, steroid jacked hopes for huge lifestyle changes and pipe dreams are a cash flow wonder. Weight loss warriors and life coaching gurus start popping up all over the shop, trying to sell to us an intangible and unrealistic expectations for in which the failure of realisation and execution keeps the profits turning. They’re business counts on you failing. You are a cash cow, who can be guided via raw diets and zen retreats to a whole new sparkling version of you at a price. The price isn’t always monetary though, often times the price paid is sanity, happiness and self worth. The irony is astounding.

Those trying to capitalise and gain from your outlandish goals and their subsequent failure “make 2019 your year”, they’ll say, as if every other year in your life up until this point has been of much less value. Of course next year 2020 can be your year and then 2021 too. You are not limited to having and making the most of any one year over another. Some years are good and some are not so good, we have control over how we perceive these experiences but very little in the way of controlling what happens around us. Some years will just be a series of unfortunate events and a life coach or diet won’t and can’t fix that.

My point here? Don’t let your failure become someone else’s profit to exploit. Especially if your failure is of attaining the unrealistic standards that are sold to us via our subconscious. Shut that shit right down right now; ain’t nobody got time fo’ dat!

Giving up on setting goals though is the least likely avenue to reap any results or success, but a good ~40-something % of us make resolutions at new year and of those roughly 40% see results and effort beyond 12th of January. When we shift the focus from January the 1st as being a deal breaker, and from setting enormous unachievable goals, we can move towards the idea of gentle progression and change with consistency.

This can save ourselves from the emotional rollercoaster that comes with getting our hopes up about exciting new changes and results we are going to see very soon, and then the disappointment of failure softened by the comfort eating everything in sight, which is even more counterintuitive to any dieting and health goals if that’s what you’re after. However, when you skip the restrictive dieting practices and make small sustainable lifestyle changes in any area of your life, the rewards you will get won’t be as drastic but they’ll also not be as temporary.

Push yourself and learn to respect your limit, be kind and comfortable with being uncomfortable. As Alex Honnold says about his feat of conquering a first in climbing history, “No one ever achieved great things being cosy in their comfort zone”.

He is the first person to free solo El Capitan, the biggest and most epic centre of the climbing universe. It was first ascended in the 50s, and when they ascended it they pulleyed up instead of climbing all the way because they just couldn’t do it. We live in an incredible world with a lot of people doing incredible things. We can’t all be Alex Honnold, but we can all push ourselves slightly beyond comfort and apply our energy to reaching our goals.

A good starting point would be to dare to make goals that go beyond attempts to control your body size or appearance. Go climb a mountain, start a project, try a new sport or apply for that promotion. You don’t need to diet, transform your body or only eat “clean” to do this.

“We could die any day so why not spend the time we do have here doing something we love, even if the potential consequence could be death” – Alex Honnold

P.S- I have no useful advice for getting rich and thin in 2019.