This guy, Danny Bent, had this pretty cool idea to break the world record for the longest relay race. The previous record was 5639.6 Km in 2012, achieved by Keep On Running. The #IMoveLondon attempt was to hit 4000miles over the course of the month. It’s a pretty sweet idea that needed a lot of involvement from a lot of people. Perfect then, is the idea for getting people involved, inspired and encouraged to get moving, especially the party pace segments held each week, making the race really accessible to most people.
Bent teamed up with Asics, whose brand philosophy is to empower your personal movement so that you get the best out of life. Asics really believe in the power of movement to connect your body and mind even when it’s not easy and it gets tough, they really believe in the power of movement. Naturally then, these guys were the ideal sponsors for helping host, launch and support such a mammoth challenge.
All funds raised were dedicated to 3 charities in which Asics and Danny Bent believe in: The Running Charity, which helps homeless people by empowering them through running; Sported, which helps young people have safe spaces to play sports; and Laureus, another charity based around helping people through the power of sport. As of right now, £46, 981 has been raised so far to help these fantastic charities to keep empowering people through movement and sports.
The final 5k party stage happened on Sunday 29th July at 6pm. It was a riot, but in a good way. It was the kind of riot for a good cause, celebrating and not causing anything close to being considered a “violent clash” kind of riot. It was the kind of riot that gets you hyped and excited to be part of a crowd that is doing something for a good cause and all the while having fun. Starting at City Hall we ran a 5k loop along the Thames, across the Millennium bridge and back down the Thames bank to cross Tower Bridge to complete the loop.
There were some sound smash ups from multiple speakers and people dancing whilst we gathered along the route. It really did feel a bit like a flash mob of happy runners making a lot of noise via whoops, cheers and bellows of ‘I MOVE LONDON” throughout the crowd. I have to say I left feeling really great and full of smiles from the sheer fun of running as a huge crowd taking over wherever we ran. I hope for someone who saw the sea of blue t-shirts flooding the streets around the Thames that evening and felt inspired to get involved with getting moving. It really is an incredibly simple yet empowering thing this just moving malarkey.
As a part of the Backpackers running crew we went along to be the official tail walkers and back pacers so that everyone who took part or wanted to take part could do so and feel included. We made sure no-one was left behind. This is the whole crew philosophy at Backpackers, and there’s a Facebook page if you have any questions. Come along, Thursdays at 18:45 Asics on Regent Street, London.