The Face of Diet Culture: The 10 Year Challenge

The 10 year challenge shines a light on how much we as individuals have changed but how much has the face of diet culture changed in the last 10 years? In 2009, the same year that I left home to go to fashion school in London, starving yourself skinny was still cool. The severity of health implications related to the thin ideal came to a spearhead in 2006 when fashion model Luisel Ramos collapsed and died whilst participating in a fashion show. She died from heart failure related to malnutrition and ultimately anorexia. 6 months later her sister, Eliana Ramos who was also a model died due to complications related to malnutrition and anorexia nervosa. The same year, Ana Carolina Reston, a Brazilian fashion model also died due to complications from Anorexia Nervosa. The size 0 debate was started and the fashion world came under the spotlight – and this wasn’t a case of any press is good press. Many government and health bodies made the call for a minimum BMI requirement to be implemented for all models participating in fashion week events. In research links were drawn between the portrayal of excessively thin bodies as desirable, and the social pressures this placed on women to conform [2]. Size 0 was sold to us and we bought it with dire consequences: thin was in.

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During my 2 years at fashion school I remember hearing club kids talking about how many drugs they were doing and how long they’d managed to not eat for, with the aid of said drugs. Cheekbones and collar bones were in, even if that meant looking gaunt.With the rise of mephedrone at the time whilst it was legal, this wasn’t a difficult feat to be achieved. There were numerous times people weren’t in the studio from dealing with the aftermath of having taken mephedrone (Meow meow/Mcat) [3]. In fact, gaunt was good and not eating was cool. Some tutors would joke about how the cheesy carb fest the canteen was bad for your waistline. Thin was in at whatever cost, health was out.

Needless to say, in this environment I relapsed into my eating disorder and I relapsed hard. At my lowest weight, whilst I was an outpatient at an Eating Disorder Service I received the most praise for my appearance I have ever received to date: “you’re so beautiful”, “how do you do it?”, and on Facebook photos, “OMG gorgeous

This trend is evident beyond the realms of my fashion school anecdotes and misadventures with anorexia; a lot of people are reminiscing about similar changes in their 10 year challenge posts. It turns out that a lot of people in 2009 were skinny and in retrospect, feeling weak, unhappy and generally like a bag of shit. That’s how forcing your body to weigh much less than it is wants to be feels, like an absolute huge bag of shit. Fatphobia was high, and even healthy weight individuals were deemed as “curvy” or “plus size” – I mean honestly, just fuck right off.

These social pressures and appraisal did nothing to help me towards recovery and subsequently a few years later I left the fashion world pretty much over night. Size 0 sucked and the fashion world soon realised how much it sucked for business due to the public health, government and public backlash to promoting such severe thinness ideals. Surely this was a good thing? We were moving away from aiming for waists comparable to the average 7-year-old.

Heroin chic of the 90s had gone and pro-ana sites, blogs and forums were easily found and plentiful online. Entire communities gathered amongst the anonymity of the online world. Safe havens to encourage the pursuit of thin, and the glorification of such ideals became known as thinspiration, or thinspo for short. Fast forward a decade and strong is the new skinny; thinspo has been replaced with fitspo. Instead of collar bones and rib cages we now idolize sculpted bodies, low body fat percentages and big muscles. On the surface it seems health driven but when you get down to it, maintaining such low body fat percentages and building such quantities of muscle mass is just as difficult an ideal to work towards: it is also big business. It costs to get those muscles, cue the introduction of “clean eating” instead of dieting, phrases like “it’s not a diet, it’s a lifestyle choice” and the rise of the social media influencers. Now people are paying crazy amounts of money to try to achieve a particular aesthetic. When you dig deep, it’s not all that much different, but instead with the introduction of classism – not eating is essentially free whereas superfoods and trendy gym classes are in the KERCHING!  regions, cue M.I.A. “I just want your money” (song title ‘paper planes’).

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The rise of visual social media platforms and smartphones making everyone a photographer, instagram has been a mass playground and propagator for fitspo, clean eating and ultimately a shit ton of social comparisons based on these visuals. Does my smoothie bowl look Michelin start enough? Are my abs clean-cut enough? How about in this pose? Additionally there are apps to add abs and change your photos to be who you want to be – so god knows how much of this stuff we see online isn’t even real, and here’s the catch, we compare ourselves anyway; it’s natural. Of course, we’re always going to come up short in such comparisons. Just as we always came up short to the photoshopped thinness of models in magazines and on billboards.

There have been associations made between exposure and engagement with healthy eating communities on Instagram and orthorexia tendencies [4]. Orthorexia is an obsession with eating clean foods, without impurities. It manifests as an obsessive preoccupation with eating perfectly and results in the cutting out of food groups deemed not pure enough [1]. In the rise of clean eating and the idea of purity invading in on our eating practices it’s a wonder of whether we are eating something because we like it and it tastes nice, or whether it’s trendy, seen as the new cult super food or looks good on Insta? The social pressures amongst these online communities is high, and food shaming is definitely rife like a plague amongst these online circles. Just as with starvation practices, this takes us away from listening to our bodies and their needs because external forces are dictating what, how much and when we eat.

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Although we might not be starving ourselves, models might not be collapsing and dying at fashion shows and smoking cigarettes instead of eating lunch the question lies in really contemplating just how much has really changed? How much of this change is a mask of the same old issues? The same motivations, feeding into the same desires and issues around controlling our bodies, minds and emotions? When we are so focused on our bodies and controlling them down to every minute detail, we do not have the energy to focus on bigger things. Being super lean and strong is not empowering if you’re obsessed with what you can and cannot eat. Fitspo is not empowering if it makes you feel like shit. Being enslaved to your reflection and how you look is not empowering. It might feel as such sometimes but if it’s taking away from your life in any way then it’s time to reconsider how we relate to fitspo and slogans such as “strong is the new skinny”.

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The irony of a lack of focus on holistic health in the health and wellness industries is laughable at best and shameful at worst. Are we really progressing away from hyper-vigilience around what we put in our mouths and the impacts this ha son our body shape in the pursuit of health, or is this a new era of diet, health and wellness fuck uppery? My advice for seeing between the lines? Be critical, be analytic and if an image is prescribing an aesthetic ideal get the fuck outta there quick sharp. Being pained by attaining a certain look is not progress, but instead the falsification of progress. For real change we need to call this shit out and disempower the hold they have over us as individuals, communities, men, women, and especially for our children. We need to learn to know better.


Sources:
[1] Beat (2017) Orthorexia. Available at: https://www.beateatingdisorders.org.uk/types/orthorexia .
[2] Costa-Font, J. & Jofre-Bonet, M. (2011) Anorexia, Body Image and Peer Effects: Evidence from a Sample of European Women. London: London School of Economics and Political Science.
[3] Rebekah Brennan, Marie Claire Van Hout, (2012) “Miaow miaow: a review of the new psychoactive drug mephedrone”, Drugs and Alcohol Today, Vol. 12 Issue: 4, pp.241-253, https://doi.org/10.1108/17459261211286654
[4] Turner, P.G. & Lefevre, C.E. Eat Weight Disord (2017) 22: 277. https://doi.org/10.1007/s40519-017-0364-2

 

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Signs Your Healthy Eating Regime isn’t as Healthy as You Think

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We are all constantly bombarded with messages that we as a nation
are unhealthy. We’re getting more overweight and obese. We’re not
exercising enough. We drink too much and eat too much of the wrong
foods.

You’re Always Hungry:
One sure fire way of knowing that your new dietary lifestyle isn’t
sustainable is by how hungry it leaves you feeling. Your body makes
hunger signals in response to needing energy and nourishment.
Identifying real hunger from emotional hunger or boredom hunger,
or habitual hunger can be tricky – and if you now live in a permanent
state of hunger most of the time with a growl in your stomach then
chances are something is a miss.

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Your Diet Is Stressful:
If you find yourself crying because of a food, then something isn’t right.
If you’re stressing because nothing available to eat is fitting with your
new dietary lifestyle then maybe it’s too restrictive. Food is a form of
enjoyment that is very natural to us. Sometimes making big changes
can be slightly stressful as you adjust, say if you’re transferring from an
omnivore to a vegetarian diet. However, if it feels overwhelming or too
restrictive then maybe a longer transition time might help to gradually
ease into your preferred dietarylifestyle.

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Eating Becomes About Emotions:  We’ve all comfort eaten for some
reason or another. The problem really emerges when eating replaces
emotions, whether that’s overeating as a way to deal with emotions,
or under eating. Neither scenario is entirely avoidable but as a default
then this starts spelling trouble with your relationship with food.
Dieting as a way to ‘undo any damage’ caused by emotional eating will
only fuel the disharmony with your relationship with food. There’s a
whole range of advice, books and therapies available to help with
healthy expression of emotions.

 

Fat Becomes a Feeling: Fat isn’t a feeling. You don’t ‘feel fat’ emotionally
speaking. If that becomes a default rhetoric you use when you’re feeling
a bit crap then, without sounding like a psych stereotype, do some digging
about what you’re really feeling. Maybe you’re upset, or angry or annoyed.
It can be anything which solidifies the argument that fat isn’t a feeling.

 

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Guilt and Shame Appear:
We often eat for emotional reasons. A classic break up scene is crying at a
film with a tub of ice cream. It’s a natural reward so if you’re feeling a bit
down or have had a stressful day then a glass of wine, or some chocolate
may be on the agenda. That’s totally cool; no one ever died of a heart attack
because they ate 1 or 2 chocolate bars when they were hacked off on occasion.
Guilt and shame are such strong emotions and they really have no place in
your life when it comes to food. Feeling so emotionally worn down
because you ate something doesn’t have a place in a healthy relationship with
food. None what so ever. If someone else tried shaming you for your food
choices and it keeps happening, it might be time to stick up for yourself and
ask them to not do that as nicely as you can. Maybe a “I’d rather you didn’t
Karen” instead of “FUCK YOU KAREN!” when you’ve reached the end of your
tether might be needed.